The present situation of the music industry shows an over-saturated market. More and more people want to be the next Deadmau5 or the next Carl Cox, but to arrive at that point you have to follow a very long path, made of rejections, mistakes, and a never-ending learning path.
During the last decade, many software developers released advanced tools to help young producers reach the competitive results that are necessary to enter the music industry game.
These tools promise to create high-quality audio files, ready to be shared in the market.
Mastering software, composition software, Midi sequencers, and stereo image correction software are only a few among many others that allow music producers to increase the quality and the content of their music exponentially.
We can mention here some of the most known, like for example the Izotope Ozone, the TC Electronic Finalizer, or the Mastering on Soundcloud tool, among less famous ones that promise online mastering within a few minutes.
This typology of software was created to help the producer to finalize their music and to give them the possibility to have it ready to compete in the market.
High-quality audio and AI-implemented algorithms are only a few qualities that the creators claim their products are capable of.
But are they so accurate? Yes, they are. Are they able to understand the intentions of the producer? Not really. Do they worth the investment? Yes, they do. And what are the alternatives? A deep and long learning process, made of study, frustration, ear training, and most importantly, time!
It means that you have to do it yourself, using professional tools available in the market.
The learning process is the one that probably will take most of your time. In order to be able to use properly the Softwares that are available for example to master your music you have first to understand what it is Mastering, and then how that specific plugin works.
Most of the producers out there have a pretty tight schedule: they have to create new music, mix it, master it, contact labels, publish it, take care of the press, contact promoters for gigs and etc.
All of this is of course time and energy-consuming, and the idea of using software that takes away from you some of your duties is definitely tempting.
It really seems that they are made to make the life of a producer easier.
But be careful! Previously I have asked a question: Is it able to understand the message of your music?
I answered this question with a solid NO.
Most of the software that promises a high-quality result does not take into consideration the message of your music.
The processing occurs based on musical styles, for example, EDM, funk, pop, rock, etc, but without considering what are the feelings that you want to transmit to the audience.
The message of your music is probably the most important part of your production. It tells the audience why you wrote that specific song. And more, it expresses who you are, the idea of your project, the vibe that you want to transmit, and the feeling you had while writing your music.
Here comes the importance of hiring a professional to take care of your productions.
When you give your music to a professional engineer, you will be sure that he will understand what you are trying to tell with it.
A professional engineer has been training his ears for years in order to be able to analyze your music, understand the message, and treat the audio file in the most professional way.
The communication process is definitely another significant factor when hiring a professional engineer. You will be fully supported during the mastering or mixing process of your music. If there is something that you find unpleasant in the resulting audio material, you can tell the engineer and he can always return to the work and apply changes to reach the target that you had in mind.
The audio engineer is trained to understand where are the weaknesses and strengths of your music.
It is then very important that your music receives the proper treatment. Each artist is different from the other, each message is different from the other. Professional audio engineers are non-comparable to Artificial Intelligence which claims to understand the message of your music.
So consider this the next time you want to spend money on software that claims to make your life easier, there are professionals out there that are already doing it!
Trust them!
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